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The Expert's Guide to Event Parking

Updated: Jun 28, 2023

Rows of new cars in the parking lot. Aerial view of large parking lot full of cars of various colors

Parking is an essential part of any event, but it can also be a source of stress and frustration for both organizers and attendees. How do you ensure that you have enough parking spaces for your guests? How do you ensure that parkers can enter and exit smoothly?

Fortunately, event management software can help you manage parking for your event in three stages: before, during, and after. In this blog post, we will show you how event management software can help you plan, execute, and evaluate your parking operations with ease.

Before the Event:

One of the best ways to manage parking for your event is to pre-sell parking passes online. This way, you can:

  • Reserve parking spaces for your attendees and avoid overbooking or underutilizing your parking lots

  • Generate revenue in advance and reduce the risk of no-shows or cancellations

  • Collect valuable data on your attendees’ parking preferences and behavior

  • Reduce traffic congestion and emissions by encouraging carpooling or public transportation

Another important step before the event is to communicate parking information clearly and effectively to your attendees. You can reduce confusion and frustration among your attendees by communicating parking information early. This ensures a smooth experience.

During the Event:

Even if you pre-sell parking passes online, you will still have attendees who show up without a reservation or need to change their parking plans. In that case, you need to be able to sell parking at the event as well. Event management software can help you:

  • Set up mobile payment options that allow attendees to pay for parking with their smartphones

  • Accept cash or card payments at physical pay stations or kiosks

  • Take cash or cards at the point of entry

  • Issue digital or physical receipts for parking payments

  • Manage refunds or exchanges for parking passes

Event management software can also help you communicate directly with attendees during the event. By communicating directly with attendees, you can enhance customer satisfaction and loyalty.

After the Event:

Most event organizers forget that the exit is always more important than the entrance. Your goal should be to get attendees out of the parking lot and onto their destination without the headache and hassle. Ways to help reduce the frustration for parkers include:

  • Create a traffic management plan that includes designated entry and exit points, and clear signage directing the flow of traffic

  • Coordinate with local PD for larger events to direct traffic

  • Communicate with attendees about traffic conditions, alternative routes or unexpected delays via event websites, mobile apps, email notifications, and social media

  • Ensure there are plenty of exit lanes clearly marked throughout the parking lot

Event management software can also help you use data to plan better in the future. You can use event management software to:

  • Identify which parking lots were most popular or profitable

  • Compare different pricing strategies or promotions

  • Evaluate different marketing channels or campaigns

  • Benchmark your performance against industry standards or competitors

By using data to plan better in the future, you can improve your parking strategy and increase your revenue.

Parking is a crucial aspect of any event, but it doesn’t have to be a headache. With event management software, you can manage parking for your event in three stages: before, during, and after. By taking advantage of event management software, you can ensure your event parking is improved every time.

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